Manifesto
Why we built one workspace.
This page is the why. How small businesses end up with ten marketing tools, what that actually costs you, and why we think the fix is one place that keeps everything about a customer.
How it starts
Nobody set out to run ten tools.
It happens one reasonable decision at a time. You need to send email, so you get an email tool. You want to know if anyone visits your site, so you add website stats. The email tool’s forms are clumsy, so you get a form builder. Your website is hard to change, so you get a landing-page builder. Then a CRM to keep track of people. A popup tool. A texting add-on. And eventually a tool whose whole job is passing information between the others.
Every one of those choices made sense at the time. But nobody would sit down and design this setup on purpose. Now you’re paying ten bills and juggling ten logins, and every tool keeps its own version of each customer. None of the versions match.
What it costs
The bills aren’t the real problem.
You could live with the bills. The real cost is that none of your tools agree on who your customer is. Your email tool knows what she opened. Your website stats know that somebody read the pricing page twice, but not who. Your form tool took her sign-up, sent you an email about it, and moved on. Your CRM knows whatever someone last remembered to type into it.
Each tool knows one piece of the same person. Nobody has the whole picture.
You shouldn’t need three exports and a spreadsheet to answer a simple question about one customer.
That gap is where your time goes. You export a list from one tool, download a report from another, and try to match them up in a spreadsheet. A question like did the people who clicked that ad ever buy anything? should take a minute. Instead it takes an afternoon, and next month you have to do it all over again.
The fix
Connecting the tools doesn’t fix it.
The obvious move is to wire the tools together. Set up a connection so the form tool sends new sign-ups to the email tool, and the email tool talks to the CRM. It helps a little, and it breaks a lot. Even when the connections hold up, you still have ten separate copies of every customer. They’re just copying from each other on a schedule now, and they still don’t match.
We think the real fix is simpler: keep one copy. One profile per customer that everything reads from and writes to. When someone fills out a form, it goes on their profile. When they visit a page, open an email, or click an ad, that goes on the same profile. Nothing gets copied between tools, because there is only one place it lives.
When everything already works off the same customer profile, there’s nothing left to connect.
What you get
What one profile makes possible.
None of this is a feature we bolted on. It’s what happens naturally when everything you know about a customer lives in one place.
The whole story, in order.
The ad she clicked, the page she read, the form she filled out, the emails she opened, and the sale at the end. All of it on her profile, in the order it happened. You never have to piece it together from exports.
Credit for the ads you run elsewhere.
When someone finds you through a Google or Meta ad, UBQT sees where they came from and remembers it. So when that person buys, the ad gets the credit, even though you never set it up in UBQT. Your email tool can't see that. One shared profile can.
Keep everyone without paying more.
Most email tools charge by the contact, so a growing list means a growing bill, and cleaning up your list means deleting your own history. UBQT doesn't charge per contact. You can keep everyone, including people who unsubscribed and visitors who haven't signed up yet.
Your brand, set up once.
Add your colors, fonts, and logo one time. Every email, form, and landing page you make after that already looks like you. There's nothing to keep in sync, because there's only one place it's stored.
What we believe
Software should help you know your customers.
That’s the belief this whole product comes from. Knowing your customers shouldn’t be a project you do on the weekend. You shouldn’t have to export lists, match up spreadsheets, or pay someone to wire your tools together just to find out whether the people who saw your ad ever bought anything. The software should have done that part for you.
So that’s what we built. One workspace, with one profile for every customer, where everything they do gets saved as it happens. We didn’t build it to have a longer feature list. We built it because a customer is one person, and what you know about them should live in one place.
Everything about a customer, in one place. That’s the whole idea.
One profile for every customer.
Bring your contacts and see for yourself. It’s free while we’re in beta, and you don’t need a credit card.