Where your sales come from
Every sale,
traced back to the start.
When someone buys from you, UBQT can show you everything that led up to it: the ad they clicked weeks ago, the form they filled out, the emails they opened, and the visit where they finally bought. That includes the ads you run on Google or Meta, which most email tools can't see at all.
The problem
Every tool takes credit for the same sale.
Your ads dashboard saw the click
and nothing after it. It has no idea whether the person came back, signed up, or bought three weeks later.
Your email tool saw the open
but only for its own emails. The ad that brought the person in doesn't exist as far as it knows.
Your website stats saw the visit
from a nameless stranger. It counts traffic, not people, and it can't tell you who ended up buying.
So three tools each claim the same sale, and none of them can tell you the whole story. UBQT can, because everything happens in one place.
How it works
One small piece of code on your website.
UBQT gives you a small piece of code to add to your website. It takes a few minutes, about like setting up Google Analytics. From then on, UBQT keeps track of the pages people visit on your site. It remembers visitors on your own website, so it doesn't depend on the kind of tracking browsers keep blocking. The moment a visitor tells you who they are, by filling out a form or clicking a link in one of your emails, everything they did before gets saved to their profile too.
When someone arrives by clicking an ad, the web address carries small tags that say which ad it was. (They're called UTMs, and ad platforms add them for you.) UBQT saves those tags with the visit. That's why ads you run on Google or Meta show up in your reports, even though you never set them up in UBQT.
1 · Someone clicks your ad
On Google, Meta, anywhere
2 · They land on your site
The code saves the visit
Visit saved · ad tags kept
Remembered on your own website. Nothing follows people around the rest of the web.
3 · One profile
Rosa Calderón
rosa@example.com
- Found you through
- A Meta ad · spring sale
- Spent so far
- $248.00
The same profile that holds her emails and form answers.
Splitting the credit
One sale. Four fair ways to split the credit.
Four things led to Rosa's $248 sale, so which one gets the credit? There's no single right answer. It depends on the question you're asking, and that's why UBQT gives you four ways to count. Switch between them anytime and the numbers update in a click. Nothing to redo, nothing to re-import.
Rosa Calderón — four steps, one $248.00 sale
- Clicked a Meta adMar 4 · your spring sale
- Filled out a formMar 6 · joined your list
- Clicked your emailMar 9 · your welcome email
- Came back to your siteMar 18 · started a trial
- Bought · $248.00Apr 2 · the money to split up
First click
DefaultAll the credit goes to the first thing they clicked. For Rosa, that's the Meta ad, so the ad gets the whole $248. Use this to see what brings new customers in.
$248.00
100%
Meta ad
—
Form
—
—
Return visit
Last click
All the credit goes to the last thing they did before buying. For Rosa, that's the visit where she started her trial. Use this to see what finally gets people to buy.
—
Meta ad
—
Form
—
$248.00
100%
Return visit
Even split
The credit is split evenly across everything they did. Each of Rosa's four steps gets $62. Use this when you want to see the whole journey get its share.
$62.00
25%
Meta ad
$62.00
25%
Form
$62.00
25%
$62.00
25%
Return visit
First and last
Most of the credit goes to the first and last things they did, and the steps in the middle share a little. Here that's 40% to each end, with the middle two splitting the rest.
$99.20
40%
Meta ad
$24.80
10%
Form
$24.80
10%
$99.20
40%
Return visit
The first-click view says the ad earned the sale. The last-click view says the final visit did. The truth is usually somewhere in between, and that's why you get all four.
The report
See what every ad and email earned you.
When someone buys, UBQT splits that sale across the steps that led to it, using whichever way of counting you picked, and adds it all up by where people came from. The Meta and Google rows below were never set up in UBQT. They get counted anyway, because UBQT saw people arrive from those ads.
Sales that didn't start with an ad or an email go under Direct, so real money gets an honest label. You also choose how far back to look for each kind of sale — a few days for a quick signup, a few months for a big purchase. UBQT shows what each source earned. Put that next to what you spent, and you know which ads pay for themselves.
| Where they came from | Campaign | Sales | Revenue |
|---|---|---|---|
| Meta adsRan elsewhere | Spring launch | 38 | $9,420 |
| Google adsRan elsewhere | Brand search | 24 | $6,180 |
| Your spring email | Spring sale | 17 | $4,050 |
| Found you directly | — | 12 | $2,240 |
Ran elsewhere means ads you set up on Google or Meta, not in UBQT. Most email tools can't see these rows at all.
Find out which ads are paying off.
Add the small piece of code to your site and this all starts working. The same tool sends your email and knows your contacts, so there's nothing to connect. It's free while we're in beta, and you don't need a credit card.